Methodist Sugar Land Hospital recognized for breast care navigator advertising – ranking among the nation's best
Methodist Sugar Land Hospital’s Breast Care Navigator advertisement was honored with a Gold Award and ranked in the top 5% in the nation.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding health care professionals for excellence in their advertising and marketing efforts for the calendar year 2011.
The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“Although our nation has been challenged economically, the talent of health care marketing professionals seems to be at an all time high. The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards Program Coordinator.
“As health care marketing professionals, it is crucial we communicate within our communities what services are available to them so close to home.” said Leena Taneja, Director of Physician Relations and Marketing at Methodist Sugar Land Hospital. “We’re honored to receive this recognition for the hard work and dedication our team puts forth to ensure communication to our community about services provided and to introduce new services such as the Breast Care Navigator program at Methodist Sugar Land Hospital. We are excited to have our third Gold Award after receiving the award in 2011 for the hospital’s Spine Center campaign and in 2010 for CardioVascular Advertising Awards program.”
Awards were issued based on the following scores:
- Judges Choice – Score of 100% (only 7 issued in 2012 – top 1%)
- Gold Awards – Score of 95 to 99 (top 5% in the nation)
- Silver Awards – Score of 90 to 94 (top 12% in the nation)
- Bronze Awards – Score of 85 to 89 (top 16% in the nation)
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
For more information on Methodist Sugar Land Hospital, visit MethodistSugarLand.com or call 281-274-7500 for a physician referral.
Marketing and Physician Relations Team at Methodist Sugar Land Hospital – Leala Hall, Armando Saenz, Kaelyn Bujnoch, Leena Taneja, Amy Saenz, Kimberly Sprague and Marcia Barham.